Paul Mackenzie Ross

PPC Consultant

PPC Consultant, Paul Mackenzie Ross, is your first choice for independent PPC and digital marketing in Farnborough, Hampshire.

I have nearly twenty years of demonstrable success in PPC, with real word professional PPC expertise, not the “boy in a bedroom” experience that you might see elsewhere.

My PPC experience isn’t quite as strong as my SEO abilities, but I have often found myself measuring up to and having more PPC expertise than many agencies’ own in-house PPC experts.

In almost twenty years as an independent PPC consultant I’ve worked with;

  • Startups.
  • Micro-businesses.
  • Sole traders.
  • Small and medium-sized businesses (SMEs/SMBs).
  • National charities.
  • Global corporations.

My PPC consultancy has covered many sectors including PPC for:

  • Finance.
  • IT.
  • Fintech.
  • Education.
  • Business development.
  • Construction.
  • Legal, both commercial and personal.
  • Marketing.
  • Healthcare.

I’m a genuinely dynamic, adaptable and successful professional. My achievements can be yours when you take me onboard as your own independent PPC consultant.

When you employ me you get:

  • A well experienced and totally focused PPC expert.
  • In-depth analysis of your brand, products, services, website, web pages, content and where you stand in the grand scheme of things.
  • Deep keyword analysis, backed up by years of real experience, the best tools and an innate ability to succeed.
  • Hand-crafted ads, not those generated or suggested by so-called AI.
  • Years of copywriting experience so that you get appealing, no-bull, incisive PPC messages.
  • Results. Your phone will ring, you will get traffic and leads too.

I may be the best PPC consultant in Farnborough, pretty good in the whole of Hampshire and very competent nationally.

So call me now on 07730 499 539, leave a message and we’ll talk about your PPC campaigns.

In addition to being pretty good at PPC, I’m an independent SEO consultant, a veteran digital marketer, experienced social media manager and I know my content management and content marketing like the back of my hand. I can host, design and build websites too.

PPC Story

One of my favourite PPC stories is of a new client I started work for some five years ago. They came to me through organic search, and asked if I could take over their existing Google AdWords campaign, as it was back then.

I made the following improvements to their PPC campaigns:

  • Reduced ad spend from £5,000 a month to approximately £1,000 – their previous agency nearly bankrupted them by spending £5,000 in one month. Since I took over their budgets became far more realistic.
  • Reduced the target area from worldwide to a 30-mile radius from their HQ – showing their ads only to local customers was a simple step to improving their relevance and increasing conversion rates.
  • Only showed the ads during working hours – Running the ads 24 hours was a waste of their time. So I reduced the window to working hours, with a couple of hours on either side. By analysing the time data I was able to further improve the campaign quality.
  • Optimised the landing pages –  Throwing traffic at a page without any consideration for the content changed when I turned up. Now all their landing pages are fully optimised by campaign so that they regularly achieve high quality scores, thus improving their CPC etc.

The client has since increased their budgets, and is enjoying a boom in business, expanding to other parts of the UK.

If you’d also like to benefit from this level of expertise call me on 07730 499 539, leave a message and we’ll talk about your PPC campaigns.