Starting in 1998 I was obsessed with the idea of “hits” and installed a hit counter on my personal web page back in the Demon Internet days.
Then in 2000 I went professional.
25 years later I offer my extensive experience in SEO, PPC, social media, and content creation & marketing.
Search Engine Optimisation (SEO)
This is my primary service, I have been doing SEO for 25 years professionally, or 27 if you include my hobby days.
I absolutely love SEO and you will see that passion and experience when I work for you.
My SEO skills cover:
- On-page SEO
- Technical SEO
- Local SEO
- Ecommerce SEO
- International SEO
- SEO copywriting
- SEO audits
My SEO successes have included:
- Ranking higher than a TV production company for the program they created!
- Beating bigger brands especially in the early days of the web.
- Dominating with high-traffic, highly competitive search terms for 4-5 years until “the big guys” moved in with huge budgets and resources.
- Taking established company websites from “on the floor” to much higher visibility in the search engine ranking pages (SERPs)
- Not just increasing traffic but actually gaining more relevant clicks.
- Driving more conversions.
- Using SEO to help firms surface and truly demonstrate their expertise where previously they had neither been visible nor recognised.
- Helping increase brand visibility and recognition through SEO.
Call me on 01252 692 765 to discuss how my SEO skills can help your website flourish.
Pay Per Click (PPC)
I’ve been using Google Ads, or Google AdWords as it was called back then, since 2003. I was even involved in early programmatic advertising on the publisher side from 2002-2014.
Now, I also use Microsoft Advertising, Meta Ads Manager, and LinkedIn Ads to drive highly targeted awareness, clicks, and conversions for clients.
My PPC skills cover;
- Search Ads
- Display Ads
- Shopping Ads
- Remarketing
- Conversion Tracking
- Campaign Optimisation
My PPC successes have included:
- Optimising budgets and reducing spend by 80%, whilst simultaneously achieving more clicks and conversions.
- Intelligently geo targeting audiences for greater relevance and conversion rates.
- Running campaigns that have been so successful that I’ve had to turn them down due to too many calls and conversions.
- Generating so much business that firms have physically expanded strategically into new parts of the country.
There have been campaigns where I’ve “knocked it out of the park” at a financial services firm and achieved better engagement with resellers than with the originating brands!
Call me on 01252 692 765 to talk about how we can get you more business via PPC.