Freelance Digital Marketing Consultant
The search world has always been changing. Just when we thought we had a handle on the intricacies of Search Engine Optimisation (SEO), a new trend emerges to challenge the established order. Or does it? Let’s delve into a concept that’s been doing the rounds for a while: Generative Engine Optimisation (GEO). Now, before you … Read more
Someone mentioned the other day that Google’s Quality Raters Guidelines has been refreshed and when I took a look, it was on the 23rd January 2025. How did I miss that? TL;DR Google’s Quality Raters Guidelines were updated on 23rd Jan 2025 They now have a few mentions of generative AI whereas they didn’t previously … Read more
2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more
One thing that has been challenging recently has been the increasing prevalence of AI Overviews in Google’s Search Engine Results Pages (SERPs). These AI Overviews are increasingly showing up in search results but not for every question. However, digital marketers ignore this trend at their peril. The way to deal with these new potentially “zero-click” searches … Read more
My approach to AI as a digital marketer has been a cautious one. When ChatGPT 3.5 quite literally burst onto the scene in November 2022, it really was a game changer. My initial interest in the company behind it started when I remember seeing Dominic Cummings wearing his OpenAI t-shirt as far back as 2020. … Read more
The introduction of ChatGPT as probably the first widespread publicly available generative Artificial Intelligence (AI) tool has been both a blessing and a curse. Firstly, OpenAI triggered an AI “arms race” with Google soon after releasing Bard, and Microsoft, with their huge investment in OpenAI unleashed Copilot. Since then, virtually everything we use in the … Read more
Everything changed when OpenAI’s ChatGPT publicly debuted in November 2022. Within just three months the platform broke the record for the most rapidly adopted software ever with an incredible 100 million plus users in that short space of time. Those initial months witnessed a real frenetic scramble to harness ChatGPT’s capabilities across a diverse range … Read more