Archives: Internet

Recipeasly: A Lesson in Digital Disruption

March 2, 2021 | By Paul Mackenzie Ross | No Comments | Filed in: Internet.

Recipeasly. We're Sorry.

Just sharing this post I originally wrote for Clever Marketing’s digital marketing blog, you can see the original at Recipeasly: A Lesson in Digital Disruption “Digital disruption” has been a popular topic in recent years with technically-savvy businesses looking to use digital technology to change the status quo. But what exactly is digital disruption? In • Read More »

The Big AdWords ShakeUp

February 25, 2016 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, SEO.

There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »

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And Now the AMP Project

October 8, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, news, SEO, tech.

As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile • Read More »

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Look Out, It’s Mobilegeddon!

April 21, 2015 | By Paul Mackenzie Ross | No Comments | Filed in: design, Internet, marketing, SEO.

Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake • Read More »

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