Freelance Digital Marketing Consultant
Just sharing this post I originally wrote for Clever Marketing’s digital marketing blog… “Digital disruption” has been a popular topic in recent years with technically-savvy businesses looking to use digital technology to change the status quo. But what exactly is digital disruption? In a nutshell, digital disruption is a change or transformation, brought about by … Read more
There’s been a lot of buzz recently about the big AdWords shakeup.
The news has been reported in SearchEngineLand and now Moz.
And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.
As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.
Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.
Wow, that was smooth.
Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font.
Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at the same time, I see the merits of this action.
Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster in the world.
Cue “mobilegeddon”!
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As an avid reader of the BBC News website, yes, mainly on my desktop, it caught my eye immediately when they had a button for a beta test version…
Crimson Startups Ltd, the publishing company behind the Startups and GrowingBusiness websites, has announced its acquisition of is4profit Ltd, who run the www.is4profit.com small business advice portal.
Running a business where I purchase domain names (and set up web hosting) on behalf of my clients, I’ve had quite a few emails from domain name registrars trying to market the new tranch of Top Level Domains (TLDs). I must admit that I’ve been far too busy to really take much notice of these new TLDs.
Logo and branding changes can often be contentious things.