Freelance Digital Marketing Consultant
This week I’ve been working on analysing backlinks for a client and one of the things I noticed whilst using SE Ranking’s Backlink Checker tool was this: At some stage in the past my client had changed their website’s URL from the old https://www.domainname.com to https://domainname.com Across the web in their near 20 years in … Read more
What is Technical SEO? Technical SEO is the part of the search engine optimisation process where a website’s backend and technical elements are optimised to help search engines to crawl, index, and rank web pages better. What’s the Difference Between On-Page SEO and Technical SEO? On-page SEO and technical SEO are different yet complementary. On-Page … Read more
A couple of days ago, a Google Search data leak surprised the Search Engine Optimisation (SEO) community. Initially shared by an anonymous source (later identified as Erfan Azimi) and subsequently analysed by SEO experts Rand Fishkin and Mike King, the leak comprises over 2,500 documents detailing more than 14,000 attributes apparently used in Google’s ranking … Read more
This article “Optimising Mega Menus for SEO: Digital Marketing Masterclass” was originally published over at Clever Marketing for whom I wrote this blog post. It details how to optimise menu systems with technical analysis and technical SEO. The canonical tags in this post point to the original article. Every day our digital marketing agency conducts … Read more