Freelance Digital Marketing Consultant
Paul Mackenzie Ross 
Well I didn’t see that coming! On 19th November 2025, Adobe announced they’re acquiring SEMrush in a $1.9 billion all-cash deal. Now that’s the sort of news that makes you sit up and pay attention – one of the world’s biggest creative software companies buying one of the most widely-used SEO platforms. But what does … Read more
October 2025 brought some significant developments in how search is evolving, with Google’s major voice search upgrade, mysterious ranking volatility that had everyone speculating about hidden updates, and a sobering reality check on AI referral traffic. It was a month that reminded us the search landscape continues to shift in both expected and unexpected ways. … Read more
I was checking the Search Engine Results Pages (SERPs) just now, looking to see who else was ranking for the term “WordPress SEO consultant, Hampshire”, and saw some interesting AI overviews. This website that you’re looking at right now was cited in the overview, and I was happy to see that it said I was … Read more
September 2025 was yet another fascinating month in SEO that challenged some assumptions about AI search whilst reinforcing others. The August spam update finally completed after a lengthy 27-day rollout, Google made a technical change that broke numerous SEO tools, and research showed that traditional search remains far more dominant than the hype might suggest. … Read more
Well. the summer holidays are over and, back at work in SEO, August 2025 brought us the first spam update of the year, ongoing ranking volatility that kept many of us on edge, and some really fascinating insights into how AI search is evolving. If you’ve been watching your rankings closely, August was another month … Read more
My friends over at Farnborough photo and print lab, 2020 Photographic, have just achieved Hahnemühle Certified Studio status, a distinction that places them among the world’s most elite fine art printing establishments. This achievement resonates particularly strongly with artists, photographers, and creative professionals who understand that the final print is where artistic vision either soars … Read more
It’s time for another monthly roundup, folks. What happened in the SEO world in July 2025 and how is it going to affect my clients and their websites? Well, July 2025 brought us the completion of the Google June 2025 core update, some fascinating research on AI search traffic quality, and a number of interesting … Read more
After writing blogs for clients the other day, someone told me that businesses are only interested in how many times their blog posts are read. That is absolute rubbish. Yes, blogs are written to be read. And clients do need to see a return on their investment (ROI) if they’ve paid for blog content to … Read more
We’ve been skirting around the subject for a while now, about this very specific SEO question- what do we call the art and science of optimising your website for the AI Overviews in Google Search? I wrote an article for the digital marketing agency I worked for at the time and I didn’t know either. … Read more
You can’t get any more British than “Keep Calm and Carry On”. And with the current state of Search Engine Optimisation (SEO) it’s both the best advice and the best practice. First this Keep Calm and Carry On, what is that? In 1939, just before the outbreak of World War II, the British Ministry of … Read more