Archives: Internet

Rural Business Services – Caught in the Crossfire

July 10, 2013 | By Paul Mackenzie Ross | No Comments | Filed in: business, Internet.

“Rural Business Services – Caught in the Crossfire” was first written by Paul Mackenzie Ross for the is4profit.com small business blog Will remote SMEs cope with the privatisation of Royal Mail and can superfast broadband be good enough for them? This morning I was listening to Evan Davis’ guests on the Today Programme on BBC • Read More »

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Google’s New Over Optimisation Game Changer

April 5, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, philosophy, SEO.

So, it’s been a few weeks since Matt Cutts let it slip that Google will be penalising sites for “over optimisation” when he spoke at a Q&A session at SXSW 2012. In a panel, hosted by Danny Sullivan of SearchEngineLand, and including Duane Forrester, Senior Product Manager at Bing’s webmaster program, Cutts said big G • Read More »

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Is Your Business Still “Nervous” about Social Media?

January 14, 2011 | By Paul Mackenzie Ross | 2 Comments | Filed in: business, Internet, marketing, social media.

I was chatting with Mick Dickinson of BuzzedUp.co.uk yesterday, discussing how the landscape has changed in marketing trends, particularly with regards to social media. Mick’s particular case, from a few months back, was of an “old skool” marketing guy failing to keep up with the times. This resonated with an  experience I’ve had just this • Read More »

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Shyster SEO

October 1, 2010 | By Paul Mackenzie Ross | 4 Comments | Filed in: business, Internet, SEO.

I recently received an unsolicited email from someone at a website that I’ve noticed has been quite proactive in promoting itself recently. The business seems to have had a fairly good amount of media attention in the last couple of years, so their brand-building exercises are quite effective. They have good links from, and good • Read More »

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22i Design – 10 Years

September 18, 2010 | By Paul Mackenzie Ross | No Comments | Filed in: business, creativity, design, Internet, SEO.

When a little London agency tweeted the other week something along the lines of “Hooray – we’ve been doing business for 10 years!” it suddenly dawned on me… …22i Design, my little Farnborough web design business, was 10 years old on the 5th September 2010! I’d been so incredibly busy that the date plain slipped me • Read More »

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SEOGuardian – SEO Keyword Tool

August 30, 2010 | By Paul Mackenzie Ross | 4 Comments | Filed in: Internet, SEO, tech.

[This post starts on a relevant, lead-in tangent, but you can get straight to the point here] When Google Webmaster Central Blog posted Showing More results from a Domain back on Friday 20th August I though t to myself… That’s funny – I’d read, only 2 days prior, a blog post titled Google treating brand names • Read More »

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Dropbox

June 2, 2010 | By Paul Mackenzie Ross | 2 Comments | Filed in: business, creativity, design, Internet, tech.

When Jeffrey Zeldman said he was using Dropbox on twitter many moons ago you just knew it was going to be useful – 2Gb of free external storage. I signed up to his invitation link and we both got an additional 250Mb of storage space and then that was it – I sat on Dropbox • Read More »

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foursquare

January 8, 2010 | By Paul Mackenzie Ross | 2 Comments | Filed in: business, Internet, tech.

As with so many things in this accelerated world, getting into foursquare was one of those moments that I don’t recall exactly where/when/how/why I got into it. It was probably the twitter updates from a friend along the lines of “Joe D. has just become the Mayor of Bur Gerking (Maida Vale)” which piqued my • Read More »

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