Freelance Digital Marketing Consultant
Paul Mackenzie Ross 
Well. the summer holidays are over and, back at work in SEO, August 2025 brought us the first spam update of the year, ongoing ranking volatility that kept many of us on edge, and some really fascinating insights into how AI search is evolving. If you’ve been watching your rankings closely, August was another month … Read more
My friends over at Farnborough photo and print lab, 2020 Photographic, have just achieved Hahnemühle Certified Studio status, a distinction that places them among the world’s most elite fine art printing establishments. This achievement resonates particularly strongly with artists, photographers, and creative professionals who understand that the final print is where artistic vision either soars … Read more
It’s time for another monthly roundup, folks. What happened in the SEO world in July 2025 and how is it going to affect my clients and their websites? Well, July 2025 brought us the completion of the Google June 2025 core update, some fascinating research on AI search traffic quality, and a number of interesting … Read more
After writing blogs for clients the other day, someone told me that businesses are only interested in how many times their blog posts are read. That is absolute rubbish. Yes, blogs are written to be read. And clients do need to see a return on their investment (ROI) if they’ve paid for blog content to … Read more
We’ve been skirting around the subject for a while now, about this very specific SEO question- what do we call the art and science of optimising your website for the AI Overviews in Google Search? I wrote an article for the digital marketing agency I worked for at the time and I didn’t know either. … Read more
You can’t get any more British than “Keep Calm and Carry On”. And with the current state of Search Engine Optimisation (SEO) it’s both the best advice and the best practice. First this Keep Calm and Carry On, what is that? In 1939, just before the outbreak of World War II, the British Ministry of … Read more
June 2025 brought us the second confirmed official Google core update of the year, arriving not far behind the Google March 2025 core update. Combined with the continued expansion of AI features, a major Google Cloud outage, and some genuinely eye-opening research on zero-click searches, June 2025 was a month that kept all of us … Read more
Google rolled out its June 2025 core update yesterday, the second of the year, and the SEO community is, as usual, running around wondering what’s going to happen this time. What Actually is a Google Core Update? While Google tweaks its algorithm constantly, core updates are the big ones! These are the updates that can … Read more
Have you ever thought about applying the concept of the Keynesian Multiplier in SEO? Anyone who knows me understands that I take a great interest in almost everything. However, two subjects I am currently involved in on a daily basis are economics and SEO. I’ve recently read “Poor Charlie’s Almanac” by Charlie Munger. He was … Read more
May 2025 was absolutely packed with developments, and most of them centred around one theme: artificial intelligence is fundamentally reshaping how people search and how Google presents information. From AI Mode’s full rollout to new shopping features in ChatGPT, the landscape shifted significantly this month. If you’re managing a website or running a business that … Read more