Paul Mackenzie Ross

With over 25 years expertise in digital, Paul Mackenzie Ross is a highly experienced digital marketer, consulting in full end-to-end solutions. As an SEO expert, PPC guy, web designer, and content manager, I set up, build, populate, and promote websites, so I know everything you need for a highly successful web presence.

The Fine Line Between Marketing and Spamming

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Some time ago I decided to join Ecademy to try it out and possibly extend my network within my industry. Immediately upon subscribing a couple of people were “all over me”. Now that’s not exactly “the way I roll” but I connected with these people anyway and, in a short period of time, received numerous … Read more

Is Your Business Still “Nervous” about Social Media?

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I was chatting with Mick Dickinson of BuzzedUp.co.uk yesterday, discussing how the landscape has changed in marketing trends, particularly with regards to social media. Mick’s particular case, from a few months back, was of an “old skool” marketing guy failing to keep up with the times. This resonated with an  experience I’ve had just this … Read more

Shyster SEO

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I recently received an unsolicited email from someone at a website that I’ve noticed has been quite proactive in promoting itself recently. The business seems to have had a fairly good amount of media attention in the last couple of years, so their brand-building exercises are quite effective. They have good links from, and good … Read more

22i Design – 10 Years

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When a little London digital agency tweeted the other week something along the lines of “Hooray – we’ve been doing business for 10 years!” it suddenly dawned on me… …22i Design, my little Farnborough web design business, was 10 years old on the 5th September 2010! I’d been so incredibly busy that the date plain slipped … Read more

Stating the Obvious

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I don’t know when I came up with the tag line “Stating the bleedin’ obvious since 1970” for this blog but I seem to recall it was a reaction to the level of hero worship that is afforded to those who merely… state the bleeding obvious. I’m talking about leading figures in the industry, in … Read more

Twitter: Does your Small Business Need it?

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“Twitter: Does your Small Business Need it?” was written by Paul Mackenzie Ross and first appeared in the business advice section of is4profit.com

The social media platform twitter seems to have taken its place in the list of daily tools that many small businesses cannot do without. Every day most decision makers in SMEs will check the post for mail, their phone for texts or voicemail messages, their email and now their twitter account.

But with the “to do” list getting ever longer the first thing every small business owner needs to ask themselves is this: Twitter: does your small business really need it?

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