Veteran Digital Marketing Consultant
Someone mentioned the other day that Google’s Quality Raters Guidelines has been refreshed and when I took a look, it was on the 23rd January 2025. How did I miss that? TL;DR Google’s Quality Raters Guidelines were updated on 23rd Jan 2025 They now have a few mentions of generative AI whereas they didn’t previously … Read more
Back in the early days of the world wide web, search was far less sophisticated than it is now. You opened up one of the myriad search engines (Infoseek, Magellan, Dogpile, AOL, etc), typed in your query, and generally got a list of 10 results. That was it. And the search results weren’t always that … Read more
Specialisation is great, but the most rounded professionals are those who have so many elements of digital marketing and beyond in their DNA…
I have to say that I’m very appreciative of all the SEO tools I’ve used in my time in digital marketing, and there have been some very useful ones. When I first joined my last digital marketing agency 8 years ago, I used my predecessor’s recommendation of SEOMoz as it was called back then. But … Read more
Having been in the Search Engine Optimisation (SEO) business for over 25 years now, there’s one vitally important concept that is sometimes overlooked: that SEO is an ongoing process and not just a “one-off” action. Now, of course I’d say that wouldn’t I? After all, I am an SEO practitioner and it’s in my best … Read more
According to a story in Search Engine Journal, it appears that Google had taken drastic action against web scrapers that harvest search results data, leading to data outages among some of the most popular SEO rank tracking tools. This move from Google caused some upset in the SEO community and, of course, if it continues, … Read more
As if the digital world couldn’t get any more chaotic, Meta’s boss, Mark Zuckerberg, has announced that Facebook and Instagram will be dropping fact checking. According to the BBC, Meta’s chief executive said that third-party moderators were allegedly “too politically biased” and that he’d be effectively following the Elon Musk doctrine at X, formerly Twitter, … Read more
I read just 13 books this year or the equivalent of just 1 per month. Now that would normally be good going but there are two factors to consider: I Now Have the Taste for Audiobooks Ever since I worked at Johnson & Johnson, I have been listening to audiobooks more regularly. The commute was … Read more
2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more
Being in the digital industry, everything from design, through PPC and SEO, to web development is of interest to our agency. YAt this time of year, one of the subjects that’s always timely and relevant is the colour system company Pantone’s “Colour of the Year”. This is an annual event (obviously) that selects a colour … Read more