AI Mode

June 2025 SEO Updates: Another Core Update Arrives and Zero-Click Searches Surge

by
June 2025 SEO updates

June 2025 brought us the second confirmed official Google core update of the year, arriving not far behind the Google March 2025 core update. Combined with the continued expansion of AI features, a major Google Cloud outage, and some genuinely eye-opening research on zero-click searches, June 2025 was a month that kept all of us … Read more

May 2025 SEO Updates: AI Mode Goes Live, Shopping Features Expand, and the Traffic Quality Debate

by

May 2025 was absolutely packed with developments, and most of them centred around one theme: artificial intelligence is fundamentally reshaping how people search and how Google presents information. From AI Mode’s full rollout to new shopping features in ChatGPT, the landscape shifted significantly this month. If you’re managing a website or running a business that … Read more