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May 2025 SEO Updates: AI Mode Goes Live, Shopping Features Expand, and the Traffic Quality Debate

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May 2025 was absolutely packed with developments, and most of them centred around one theme: artificial intelligence is fundamentally reshaping how people search and how Google presents information. From AI Mode’s full rollout to new shopping features in ChatGPT, the landscape shifted significantly this month. If you’re managing a website or running a business that … Read more

Ship My Pants: Such Clever Marketing

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OMG! Have you seen this?! The latest online advert from US department store retailer Kmart is absolutely hilarious. Just watch and listen… Isn’t that great? It’s such a cheeky advert and really clever marketing. Here’s the transcript: Dad: “Ship my pants… right here? Ship my pants? You’re kidding?”Store clerk: “You can ship your pants right … Read more