An Overreliance on AI is not… Intelligent

An overreliance on AI is not... intelligent

The introduction of ChatGPT as probably the first widespread publicly available generative Artificial Intelligence (AI) tool has been both a blessing and a curse. Firstly, OpenAI triggered an AI “arms race” with Google soon after releasing Bard, and Microsoft, with their huge investment in OpenAI unleashed Copilot. Since then, virtually everything we use in the … Read more

My Personal Policy on Generative Artificial Intelligence (AI)

Personal policy on generative AI

If you’ve read any of my articles or blogs where I mention Artificial Intelligence (AI) you’ll be aware of my stance. As with all things tech, AI is a force for both good and for ill. In the right hands and with the best intentions, it’s a wonderful tool. In the wrong hands, it’s a … Read more

The LLM Revolution: AI in Digital Marketing

The LLM Revolution: AI in Digital Marketing

Everything changed when OpenAI’s ChatGPT publicly debuted in November 2022. Within just three months the platform broke the record for the most rapidly adopted software ever with an incredible 100 million plus users in that short space of time. Those initial months witnessed a real frenetic scramble to harness ChatGPT’s capabilities across a diverse range … Read more