June 2025 SEO Updates: Another Core Update Arrives and Zero-Click Searches Surge

June 2025 SEO updates

June 2025 brought us the second confirmed official Google core update of the year, arriving not far behind the Google March 2025 core update. Combined with the continued expansion of AI features, a major Google Cloud outage, and some genuinely eye-opening research on zero-click searches, June 2025 was a month that kept all of us … Read more

May 2025 SEO Updates: AI Mode Goes Live, Shopping Features Expand, and the Traffic Quality Debate

May 2025 was absolutely packed with developments, and most of them centred around one theme: artificial intelligence is fundamentally reshaping how people search and how Google presents information. From AI Mode’s full rollout to new shopping features in ChatGPT, the landscape shifted significantly this month. If you’re managing a website or running a business that … Read more

Google I/O 2025: What New AI Means for SEO, Digital Marketing, and Business

Google I/O 2025 - Meet AI Mode. One for the SEO gang.

Google I/O 2025 was wild. I normally report on the Google I/O annual developer conference but was a bit busy this week to even watch live. However, my friends updated me on the key aspects of the event and I’ve been able to catch up with the aftermath. This year, it seems like this was … Read more

April 2025 SEO Updates: More Volatility, AI Overviews Impact, and Quality Rater Changes

April 2025 SEO Updates

April 2025 continued the trend of significant changes in the search landscape. Whilst Google didn’t announce another core update (the March one had only just finished, after all), we saw persistent ranking volatility, some eye-opening research on AI Overviews’ impact on organic traffic, and important updates to how Google evaluates AI-generated content. Let me walk … Read more

March 2025 SEO Updates: The First Core Update of the Year Arrives

SEO updates, March 2025

March 2025 brought us what we’d all been waiting for: the first confirmed official Google core update of the year. After months of unexplained volatility and smaller, unannounced changes, Google finally rolled out a major algorithm update that had significant impacts across numerous industries. Let’s walk you through everything that happened in March and what … Read more

Google March 2025 Core Update Complete

Google March 2025 Core Update Complete

Google’s latest big algorithm, the Google March 2025 core update, has now completed rolling out. These core updates are always a big deal in the SEO community and reporting on the completed rollout date is always important because, once they’re over, we should have a better view of what was included and what the effects … Read more

February 2025 SEO Updates: Volatility, Local Changes, and the AI Search Evolution

SEO updates, February 2025

February 2025 was yet another month of interesting developments in the SEO world. Whilst we didn’t see any confirmed core updates from Google, there was plenty of volatility, some significant local search changes, and continued evolution in how AI is reshaping search results. If you’re managing a website or running a local business, understanding what … Read more

Digital Marketing in 2024: A Year of Innovation & Transformation

A look back at digital marketing in 2024

2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more

Understanding E-E-A-T for SEO

E-E-A-T and what it means for SEO

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a concept and framework that represents the qualities of a web page. Google’s search quality raters are people who have been trained to look for these elements in web pages that they are assigned to assess. The History of E-E-A-T Originally introduced in 2014, E-A-T was … Read more

The Google Search Data Leak and Its Implications for SEO

Google Search data leak

A couple of days ago, a Google Search data leak surprised the Search Engine Optimisation (SEO) community. Initially shared by an anonymous source (later identified as Erfan Azimi) and subsequently analysed by SEO experts Rand Fishkin and Mike King, the leak comprises over 2,500 documents detailing more than 14,000 attributes apparently used in Google’s ranking … Read more