“Twitter: Does your Small Business Need it?” was written by Paul Mackenzie Ross and first appeared in the business advice section of is4profit.com
The social media platform twitter seems to have taken its place in the list of daily tools that many small businesses cannot do without. Every day most decision makers in SMEs will check the post for mail, their phone for texts or voicemail messages, their email and now their twitter account.
But with the “to do” list getting ever longer the first thing every small business owner needs to ask themselves is this: Twitter: does your small business really need it?