Freelance Digital Marketing Consultant
Boris Johnson has just spoken on one of the most bizarre interviews I have ever seen (Other than anything Donald Trump has been interviewed in). In the video for talkRADIO, the Prime Ministerial hopeful starts with rapid and natural responses to all the questions fired at him. But then he is asked: “What do you … Read more
After 18 years of “doing SEO” I finally made it to the Mecca of search marketing conferences and paid a visit to Brighton SEO. The event has been on my radar for a few years but all the barriers have been in place to prevent my attendance – everything from other commitments, forgetfulness, denying myself … Read more
Remarking “What, your web designer didn’t SEO your website?” might sound like a flippant remark, but it’s quite common. The situation usually goes something like this; I’ll be talking with business owners about how things are going… Me: “How’s your website doing?” Client: “Very good, thank you, everyone loves how it looks.” Me: “Are you … Read more
So I went back to college in 2017.
Why? Because I wanted to “firm up” on a subject.
And that subject is? Marketing.
There’s been a lot of buzz recently about the big AdWords shakeup.
The news has been reported in SearchEngineLand and now Moz.
And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.
Google have just announced that they are giving even greater precedence to HTTPS* pages in search results.
The announcement, on the Official Google Webmaster Central Blog, Indexing HTTPS pages by default, even goes as far as saying that even if you have HTTP and HTTPS that it will choose the HTTPS versions of your pages.
It’s in this bit here;
As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.
Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.
Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster in the world.
Cue “mobilegeddon”!
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It’s official – you have just 54 days to make sure your website is mobile friendly or risk slipping down the SERPs. So put this date in your diary – Tuesday 21st April 2015.
When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme.
Looking at the Analytics stats for one of my busiest sites mobile devices account for over 25% of the traffic. The content was not written specifically for a mobile audience nor does the website cater for such devices, so to know that a quarter of users are already consuming that media in such a manner is important.