Freelance Digital Marketing Consultant
If you need a excuse to eat cake today then do it for WordPress because the world’s favourite Content Management System (CMS) has just turned 22! That’s right, the world’s most popular CMS has been powering tons of websites on the internet for more than two decades. Whether you’re a blogger, business owner, or just … Read more
So WordPress SEO (Search Engine Optimisation) is what you’re looking for? Well, here’s some expert advice from someone who has worked on WordPress for over 20 years. WordPress was originally a blogging tool but it has evolved to become a genuine all-round CMS. Personally. I found it a little clunky back in 2003, with all … Read more
A significant dispute between two giants in the web industry has very quickly become public. WP Engine, a popular managed WordPress hosting provider, and WordPress.org, the official home of the WordPress open-source project, have traded blows in the public domain. Background of the Dispute The WordPress CEO, Matt Mullenweg, first raised his concerns in a … Read more
I have to admit that I’ genuinely saddened by the fact that there will be no more Amazon Polly WordPress plugin. For the last few years over at Clever Marketing, the digital agency in Camberley, Surrey, I’ve written some 150+ digital marketing blogs. Whilst the blog posts, on topics from content to SEO, were highly … Read more
As a digital marketer one of the things that really bothers me in 20 years of web design is this…
As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.
Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.
On Twitter this morning Matt Cutts highlighted an interesting article by John C. Dvorak from PC Mag. Dvorak writes about SEO: I really don’t know where to start. Dvorak’s piece entitled SEO Fiascoes: The Trouble with Search Engine Optimization seems like an all-out attack on SEO and coming from such a decorated columnist in a … Read more