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Paul Mackenzie Ross

Freelance Digital Marketing Consultant

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PPC Strategy

Articles where I discuss PPC strategy for the long-term, including plans and tactics for using Pay Per Click tools like Google Ads and Microsoft Advertising to drive your business ambitions.

Market the Dip

March 2, 2025February 13, 2025 by Paul Mackenzie Ross
Market the dip

Anyone who trades in stocks and shares will be familiar with the term “buy the dip”. It’s a trading strategy where an asset value falls, and investors buy at the lower rate in anticipation that it will increase again in the future. During times when there are temporary uncertainties and dips, this is a sound … Read more

Categories digital marketing, marketing Tags PPC, PPC Strategy, SEO, SEO Strategy Leave a comment

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Digital Marketing

SEO Consultant

PPC Consultant

SEO Farnborough, Hampshire

Camberley, Surrey

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