Freelance Digital Marketing Consultant
Paul Mackenzie Ross 
In a February 8th Twitter post, Google’s Senior Search Analyst and Search Relations team lead John Mueller (JohnMu) said: Having the same word-count as a top-ranking article isn’t going to make your pages rank first, just like having a bunch of USB chargers isn’t going to get you to the moon. But, I’m still tempted … Read more
My GoDaddy registered name of some 17 years expired and they charged me over FIVE times its value to renew it!
For those of you in the website and digital marketing professions you must have seen Google’s helpful content updates. First rolled out in August 2022, we’ve had three helpful content updates now, the last being in November 2023. These updates typically take up to two weeks to roll out and complete. What Are Helpful Content … Read more
When was the last time you conducted a digital marketing review for your business? Last year? Back in 2022? Never? If you’ve not looked at your digital marketing landscape for a while, then it’s time to conduct a digital marketing review. You’ll be glad you did… What is a Digital Marketing Review? A digital marketing … Read more
Happy birthday, Google search. I can’t believe it’s been 25 years already! 25 years ago I was building my first homepage and was obsessed with “hit counters” and traffic. Now, I’m Clever Marketing’s Senior Digital Marketing Manager and Head of Digital and such a huge part of that time has been spent working heavily with … Read more
When I first set up a presence on the world wide web it was via a Demon Internet. In 1998 my web address was mackenzieross.demon.net and my first ever homepage, complete with a digital hit counter, ended up being dedicated to my love of the Opel Manta, now a rare and classic car. By 2000 … Read more
I have to admit that I’ genuinely saddened by the fact that there will be no more Amazon Polly WordPress plugin. For the last few years over at Clever Marketing, the digital agency in Camberley, Surrey, I’ve written some 150+ digital marketing blogs. Whilst the blog posts, on topics from content to SEO, were highly … Read more
Whether you’re a business owner, in a marketing department, or a digital marketing agency, when you run Google Ads there is one cast-iron inevitability – One day an official Google account manager will call you and ask how they can help you with your PPC campaigns. I’ve just had this conversation with a fellow SEO … Read more
Ever since OpenAI’s ChatGPT was unleashed on the world in late November 2022, there’s been no end of discussion about the tool. Within little over three months, ChatGPT became the fastest growing tool ever with over 100 million users. In the short time since its launch, there’s been a race to use ChatGPT for all … Read more
Everything changed when OpenAI’s ChatGPT publicly debuted in November 2022. Within just three months the platform broke the record for the most rapidly adopted software ever with an incredible 100 million plus users in that short space of time. Those initial months witnessed a real frenetic scramble to harness ChatGPT’s capabilities across a diverse range … Read more