Freelance Digital Marketing Consultant
Paul Mackenzie Ross I’ve been publicly quiet on my opinions of Chat GPT, the phenomenally successful AI that has set the world alight over the past few months. The reason for that, as always, has been an exceptionally busy work and private life. Being a single parent with a young child is so rewarding, but does include having … Read more
Just over a year ago I started dabbling in shares via the Freetrade app. My trading philosophy is to buy shares in services that I use and claw back some of what I spend almost as discounts or cash back. My supermarket of choice, until the cost of living crisis, has always been Sainsbury’s. It … Read more
Google has just announced today that in its Quality Rater Guidelines, E-A-T is now E-E-A-T. What this means is that the previous Expertise Authoritativeness Trustworthiness Has acquired a new E for Experience and has become: Experience Expertise Authoritativeness Trustworthiness This adds a welcome dimension to the Quality Rater Guidelines framework. Quality Raters Guidelines The first … Read more
It’s been funny over the past decade or so where the word “disruptor” has been used. disruptor /d?s?r?pt?/ noun a person or thing that interrupts an event, activity, or process by causing a disturbance or problem. “the film follows his evolution from Hollywood star to political disruptor” One classic example has been in the fad … Read more
Only the other day I said that we should all be shareholders. I say that partly because successive governments after Margaret Thatcher’s initial privatisation have promised that everyone can be a shareholder. The reality is that they are not. Depending on which figures you look at, only between 22% and 33% of Brits are direct … Read more
Do you remember when so many UK service were run by the state? I remember the gradual drip-drip sale of services, starting from the time of Margaret Thatcher’s election in 1979. It grew in the 1980s under “Thatcherism” and continued with her successor John Major, even when Tony Blair was PM from 1997 to 2007. … Read more
Things go up. Things go down. When this happens along a historical timeline you can see that it’s cyclical. Stock market sentiment, share prices, inflation, interest rates and economic activity in general are all examples of systems that are subject to ebbs and flows in fortunes. Ultimately economies are just rather large businesses, made up … Read more
Digital marketing; what is it? SEO? PPC? Social media? Paid social? Programmatic? It’s all of the above. Digital marketing is also a lot more. When you’ve learned HTML, CSS, been a researcher, a web designer, a web developer, worked in a digital marketing agency, twenty years ago, before “digital marketing agency” became a term and … Read more
As has been mentioned before on here, the metaverse has been around for over 30 years. It all started, at least in name, in Neal Stephenson’s book Snow Crash – go and read it if you haven’t already and be ready for a televised version, it’s a story that needs to be visualised so that … Read more
