Freelance Digital Marketing Consultant
Paul Mackenzie Ross 
TL;DR: “Guaranteed SEO results” like a fixed monthly traffic increase (e.g., 6-10%) is unrealistic and outdated: SEO outcomes are influenced by numerous factors outside of an SEO specialist or an agency’s direct control, making guarantees of specific traffic increases impossible. This practice is widely seen as a red flag. Real SEO is affected by seasonality, … Read more
Many thanks to my friend Keith who notified me on Facebook about this great little story where Bluesky has done more business selling a t-shirt than it has in flogging custom domains! In short, the CEO of Twitter social media spin-off Bluesky, was at the South by Southwest (SXSW) event in the USA last month. In … Read more
If your business website is beautifully designed and has excellent content but you’re still struggling to attract prospective clients, it may be time to take a good look at your search engine visibility. By partnering with a skilled Search Engine Optimisation (SEO) consultant or an SEO agency you can significantly improve your online presence. However, … Read more
The search world has always been changing. Just when we thought we had a handle on the intricacies of Search Engine Optimisation (SEO), a new trend emerges to challenge the established order. Or does it? Let’s delve into a concept that’s been doing the rounds for a while: Generative Engine Optimisation (GEO). Now, before you … Read more
31st March 2025: Google Confirms You Can’t Add E-E-A-T To Your Web Pages 3rd April 2025: How To Apply E-E-A-T To Your Site & Boost On-Page SEO If you saw both these headlines in Search Engine Journal recently you may be asking yourself which one is right? (Fight, right, Harry Hill?) Google’s John Mueller says … Read more
March 2025 brought us what we’d all been waiting for: the first confirmed official Google core update of the year. After months of unexplained volatility and smaller, unannounced changes, Google finally rolled out a major algorithm update that had significant impacts across numerous industries. Let’s walk you through everything that happened in March and what … Read more
TL;DR With so many websites online, businesses need content that not only engages audiences but also drives organic traffic. An SEO copywriter combines exceptional writing skills with deep SEO expertise to create content that ranks highly in search engines and resonates with your target audience. Key Skills: Essential writing skills: Accurate, relevant, and compelling content. … Read more
Google’s latest big algorithm, the Google March 2025 core update, has now completed rolling out. These core updates are always a big deal in the SEO community and reporting on the completed rollout date is always important because, once they’re over, we should have a better view of what was included and what the effects … Read more
I’ve just been dealing with expired domain abuse. This is how you can too. How Did I Find the Expired Domain Abuse? I was looking through Microsoft Bing Webmaster Tools’ Recommendations tab to check crawl errors and found that there were a couple of dozen moderate errors. The SEO error type I was analysing were … Read more
I was working with a client last week when they asked me to look at why one of their landing pages “wasn’t converting”. Now I know landing pages are often considered as solely pay per click assets, but I do like to remind people that you need to look at your landing pages from an … Read more