GEO

Neo GEO SEO: A Brave New World of Generative Engine Optimisation?

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Generative Engine Optimisation (GEO) – A New Fork of SEO

The search world has always been changing. Just when we thought we had a handle on the intricacies of Search Engine Optimisation (SEO), a new trend emerges to challenge the established order. Or does it? Let’s delve into a concept that’s been doing the rounds for a while: Generative Engine Optimisation (GEO). Now, before you … Read more

Generative Engine Optimisation (GEO) – A New Fork of SEO

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Generative Engine Optimisation (GEO) – A New Fork of SEO

One thing that has been challenging recently has been the increasing prevalence of AI Overviews in Google’s Search Engine Results Pages (SERPs). These AI Overviews are increasingly showing up in search results but not for every question. However, digital marketers ignore this trend at their peril. The way to deal with these new potentially “zero-click” searches … Read more