Archives: SMART

SMART Goals, The New Thing

January 5, 2022 | By Paul Mackenzie Ross | No Comments | Filed in: business.

Dungdm93, CC BY-SA 4.0 , via Wikimedia Commons

I did smile today when someone sent me an email explaining SMART goals. It’s always so interesting to see such a mature business tool being realised by a new audience. SMART, the acronym for Specific, Measureable, Achievable, Realistic and Time-bound (or Timely), has been doing the rounds since it was first published in Management Review • Read More »

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A SMART Business is a SMARTER Business

October 16, 2012 | By Paul Mackenzie Ross | 1 Comment | Filed in: business.

“A SMART Business is a SMARTER Business” was first published in the business advice section of When looking for ways to improve your business one method of working is by using SMART objectives. First coined in a 1981 edition of Management Review, S.M.A.R.T. is an acronym/mnemonic for: S – Specific M – Measurable A – • Read More »

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