Freelance Digital Marketing Consultant
Have you heard of the term “thin content” in the world of Search Engine Marketing? It’s when websites contain very short articles, in their blogs, news channels, or even on main pages and the word count is extremely low. Why is Being Aware of Thin Content important? Once upon a time (think 2008), websites stuffed … Read more
Remarking “What, your web designer didn’t SEO your website?” might sound like a flippant remark, but it’s quite common. The situation usually goes something like this; I’ll be talking with business owners about how things are going… Me: “How’s your website doing?” Client: “Very good, thank you, everyone loves how it looks.” Me: “Are you … Read more
In my 16 + years as a digital professional, I have worked for small businesses, a couple of charities and a global corporation. And now I am a big cog in a small machine once again. Working for Johnson & Johnson for the last 15 months was about as a big a business as I … Read more
OMG! Have you seen this?! The latest online advert from US department store retailer Kmart is absolutely hilarious. Just watch and listen… Isn’t that great? It’s such a cheeky advert and really clever marketing. Here’s the transcript: Dad: “Ship my pants… right here? Ship my pants? You’re kidding?”Store clerk: “You can ship your pants right … Read more