Freelance Digital Marketing Consultant
A selection of articles about digital marketing, an umbrella term for all the online marketing disciplines including SEO, PPC, and social media (Paid and organic).
Just sharing this post I originally wrote for Clever Marketing’s digital marketing blog… “Digital disruption” has been a popular topic in recent years with technically-savvy businesses looking to use digital technology to change the status quo. But what exactly is digital disruption? In a nutshell, digital disruption is a change or transformation, brought about by … Read more
This article “Optimising Mega Menus for SEO: Digital Marketing Masterclass” was originally published over at Clever Marketing for whom I wrote this blog post. It details how to optimise menu systems with technical analysis and technical SEO. The canonical tags in this post point to the original article. Every day our digital marketing agency conducts … Read more
Have you ever seen a digital agency use peculiar language when referring to their own skillsets? Ever read about web developers calling themselves coding “ninjas”? Or how about those website designers saying that they’re “rock stars”? Well, it’s not quite as prevalent these days as it used to be, but once upon a time it … Read more
After 18 years of “doing SEO” I finally made it to the Mecca of search marketing conferences and paid a visit to Brighton SEO. The event has been on my radar for a few years but all the barriers have been in place to prevent my attendance – everything from other commitments, forgetfulness, denying myself … Read more
In my 16 + years as a digital professional, I have worked for small businesses, a couple of charities and a global corporation. And now I am a big cog in a small machine once again. Working for Johnson & Johnson for the last 15 months was about as a big a business as I … Read more
Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot!
Also, this is a digital marketing roadmap and a mind map too, so the digital landscape has been clearly and logically laid out and all the connections made…
So I went back to college in 2017.
Why? Because I wanted to “firm up” on a subject.
And that subject is? Marketing.
There’s been a lot of buzz recently about the big AdWords shakeup.
The news has been reported in SearchEngineLand and now Moz.
And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.
Google have just announced that they are giving even greater precedence to HTTPS* pages in search results.
The announcement, on the Official Google Webmaster Central Blog, Indexing HTTPS pages by default, even goes as far as saying that even if you have HTTP and HTTPS that it will choose the HTTPS versions of your pages.
It’s in this bit here;
As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.
Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.