Freelance Digital Marketing Consultant
A selection of articles about digital marketing, an umbrella term for all the online marketing disciplines including SEO, PPC, and social media (Paid and organic).
Wow, that was smooth.
Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font.
Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at the same time, I see the merits of this action.
Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster in the world.
Cue “mobilegeddon”!
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It’s official – you have just 54 days to make sure your website is mobile friendly or risk slipping down the SERPs. So put this date in your diary – Tuesday 21st April 2015.
When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme.
Looking at the Analytics stats for one of my busiest sites mobile devices account for over 25% of the traffic. The content was not written specifically for a mobile audience nor does the website cater for such devices, so to know that a quarter of users are already consuming that media in such a manner is important.
If you look at your stats in Google Analytics on a daily basis as I do, then you can’t have helped notice an increase in the “not provided” phrase at the top of your organic traffic results.
What is this “not provided” in Google Analytics?
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I don’t often post about search-related issues on my blog because I’m usually so “up to my neck in it” I spend more time rolling my sleeves up and doing SEO than writing about it. But this morning a lack of information regarding the latest updates to Google’s Webmaster Tools (GWT) has prompted me to write.
A couple of years ago at Joomla Day UK I fronted an impromptu Q&A session on SEO at the behest of my friend and fellow web designer Arno Zijlstra (and all at 2 minutes notice!) It was a real on-the-spot discussion answering some pretty rudimentary questions about best practice in SEO to a crowd of … Read more
I recently received an unsolicited email from someone at a website that I’ve noticed has been quite proactive in promoting itself recently. The business seems to have had a fairly good amount of media attention in the last couple of years, so their brand-building exercises are quite effective. They have good links from, and good … Read more
When a little London digital agency tweeted the other week something along the lines of “Hooray – we’ve been doing business for 10 years!” it suddenly dawned on me… …22i Design, my little Farnborough web design business, was 10 years old on the 5th September 2010! I’d been so incredibly busy that the date plain slipped … Read more
On Twitter this morning Matt Cutts highlighted an interesting article by John C. Dvorak from PC Mag. Dvorak writes about SEO: I really don’t know where to start. Dvorak’s piece entitled SEO Fiascoes: The Trouble with Search Engine Optimization seems like an all-out attack on SEO and coming from such a decorated columnist in a … Read more