GA4

How to Get Started in Digital Marketing

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Getting Started in Digital Marketing

TL;DR Start with a Project: The best way to learn digital marketing is by applying your knowledge to a real project—ideally, a personal website or blog based on your interests or business idea. This hands-on approach helps embed your skills beyond theory. Build Your Website: Secure a domain, hosting, and set up your site (WordPress … Read more

Google Transitions from Tracking to Measurement

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Google Transitions from Tracking to Measurement

With the official introduction of the new Google Analytics 4 (GA4) there’s a very obvious but potentially missable shift in not just language but philosophy too. To some it may simply appear as a mere change of wording but it’s also very subtle and yet at the same time extremely powerful and transformative. Google has … Read more