Archives: Matt Cutts

My Thoughts on Guest Blogging

February 9, 2014 | By Paul Mackenzie Ross | No Comments | Filed in: business, marketing, SEO.

Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop, Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing • Read More »

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Google’s New Over Optimisation Game Changer

April 5, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, philosophy, SEO.

So, it’s been a few weeks since Matt Cutts let it slip that Google will be penalising sites for “over optimisation” when he spoke at a Q&A session at SXSW 2012. In a panel, hosted by Danny Sullivan of SearchEngineLand, and including Duane Forrester, Senior Product Manager at Bing’s webmaster program, Cutts said big G • Read More »

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