Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop, Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing new to be said or you’re probably a heretic for saying something different.
Matt Cutts
Google’s New Over Optimisation Game Changer
So, it’s been a few weeks since Matt Cutts let it slip that Google will be penalising sites for “over optimisation” when he spoke at a Q&A session at SXSW 2012.
In a panel, hosted by Danny Sullivan of SearchEngineLand, and including Duane Forrester, Senior Product Manager at Bing’s webmaster program, Cutts said big G would be “levelling the playing field”. Rather than just regurgitate Matt’s quote, you can read and listen to what he said here.
I’m not going to add to the speculation as to what the details of this new cull may be but as a bread-and-butter SEO and webmaster I’m in two minds about this change. Here’s why: