Freelance Digital Marketing Consultant
Today, May 5th, 2025, the Web Content Accessibility Guidelines (WCAG) celebrates 26 years since the initial release on May 5th, 1999. Over these two and a half decades, WCAG has evolved from a simple checklist into a comprehensive global standard that shapes how we create accessible digital experiences for all users, regardless of ability. Now … Read more
TL;DR Start with a Project: The best way to learn digital marketing is by applying your knowledge to a real project—ideally, a personal website or blog based on your interests or business idea. This hands-on approach helps embed your skills beyond theory. Build Your Website: Secure a domain, hosting, and set up your site (WordPress … Read more
If your business website is beautifully designed and has excellent content but you’re still struggling to attract prospective clients, it may be time to take a good look at your search engine visibility. By partnering with a skilled Search Engine Optimisation (SEO) consultant or an SEO agency you can significantly improve your online presence. However, … Read more
The acronym E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s Google’s framework for evaluating the quality of a website’s content, and Google uses teams of people around the world as “Quality Raters”. Practical E-E-A-T is my way of helping you put it into practice. So E-E-A-T is the backbone of any manual analysis of … Read more
In digital marketing it’s easy to get involved in the latest trends and manifest these as marketing tactics. New concepts, platforms and algorithm updates do indeed surface fresh opportunities for your business and your website to innovate and grow. But before you jump on the bandwagon with the latest digital trends you need to contemplate the … Read more
[In a Harry Hill voice…] So which is better? SEO consultant or SEO company? There’s only one way to find out… FIGHT! I’m joking, this is a stress-free zone, so there’s no need for any untoward behaviour. The “SEO consultant vs SEO agency” question comes up in almost every first conversation I have with a … Read more
Have you ever heard of or seen the term “thin content”? If you have a WordPress website and use the excellent Yoast SEO plugin, then you probably have. The plugin’s “traffic light” system considers word count of pages in whether it awards you a green light or not. It is just one aspect of the … Read more
I was talking with an IT and comms company the other day, trying to describe how the landscape of search has been continually evolving and I said they needed a new form of digital PR so to speak. So what is the future of digital PR or is it already here and we’ve not been giving it the attention it deserves?
Anyone who trades in stocks and shares will be familiar with the term “buy the dip”. It’s a trading strategy where an asset value falls, and investors buy at the lower rate in anticipation that it will increase again in the future. During times when there are temporary uncertainties and dips, this is a sound … Read more
What is Technical SEO? Technical SEO is the part of the search engine optimisation process where a website’s backend and technical elements are optimised to help search engines to crawl, index, and rank web pages better. What’s the Difference Between On-Page SEO and Technical SEO? On-page SEO and technical SEO are different yet complementary. On-Page … Read more