Wow, that was smooth. Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font. Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at • Read More »
Archives: logo design
Logo and branding changes can often be contentious things. Remember when The Post Office mysteriously became Consignia? That didn’t last long. It also cost a lot of money – About £2 million, if you include the placements of the new logo before the old one was quickly reinstated.