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Paul Mackenzie Ross

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The Slickest Brand Switch Ever?

February 17, 2017September 2, 2015 by Paul Mackenzie Ross

Old Google logo, new Google logoWow, that was smooth.

Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font.

Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at the same time, I see the merits of this action.

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Categories business, design, Internet, news Tags branding, Digital Marketing, Google, logo, logo design Leave a comment

Yahoo!’s New Logo

April 11, 2025September 7, 2013 by Paul Mackenzie Ross

Yahoo!'s new logo (2013)Logo and branding changes can often be contentious things.

Remember when The Post Office mysteriously became Consignia? That didn’t last long. It also cost a lot of money – About £2 million, if you include the placements of the new logo before the old one was quickly reinstated.

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Categories business, creativity, design, Internet, marketing Tags corporate identity, logo, logo design, Yahoo! Leave a comment

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