Skip to content

Paul Mackenzie Ross

Freelance Digital Marketing Consultant

  • Consultancy
    • Digital Marketing Expert
    • SEO Consultant
    • PPC Consultant
    • Copywriting & Content Marketing
  • My Services
    • Digital PR
    • SEO
      • AI Search Optimisation
      • Local SEO
      • Mobile SEO
      • SEO Audits
      • SEO Retainers
      • SEO Strategies
      • SEO Tool Setup
      • Technical SEO
      • WordPress SEO
    • Blog Writing
  • Digital Marketing Blog
  • Contact

logo

The Slickest Brand Switch Ever?

February 17, 2017September 2, 2015 by Paul Mackenzie Ross

Old Google logo, new Google logoWow, that was smooth.

Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font.

Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at the same time, I see the merits of this action.

Read more

Categories business, design, Internet, news Tags branding, Digital Marketing, Google, logo, logo design Leave a comment

Yahoo!’s New Logo

April 11, 2025September 7, 2013 by Paul Mackenzie Ross

Yahoo!'s new logo (2013)Logo and branding changes can often be contentious things.

Remember when The Post Office mysteriously became Consignia? That didn’t last long. It also cost a lot of money – About £2 million, if you include the placements of the new logo before the old one was quickly reinstated.

Read more

Categories business, creativity, design, Internet, marketing Tags corporate identity, logo, logo design, Yahoo! Leave a comment

AI AI Mode AI Overviews AI Search AI SEO Amazon artificial intelligence blog writing Bluesky books business business advice business blog ChatGPT Clever Marketing Content Strategy copywriting Digital Marketing Digital Marketing Strategy domain names E-E-A-T facebook Farnborough Google Google Search high street independent retailers localism marketing mobile friendly portfolio PPC scifi SEO SEO Strategy SEO tools SERPs small business Social Media social networking tools twitter web design WordPress Zero Click Searches

  • Artificial Intelligence
  • Blog Writing
  • Books
  • business
  • CMS
  • copywriting
  • creativity
  • design
  • digital marketing
  • education
  • film & tv
  • games
  • Internet
  • iPhone
  • Joomla
  • marketing
  • news
  • philosophy
  • photography
  • politics
  • random
  • Scifi
  • SEO
  • social media
  • spirituality
  • tech
  • technical seo
  • UX
  • Website Design
  • Zen

Digital Marketing

SEO Consultant

PPC Consultant

SEO Farnborough, Hampshire

Camberley, Surrey

© 2026 Paul Mackenzie Ross • Built with GeneratePress