Freelance Digital Marketing Consultant
A selection of digital marketing articles by Paul Mackenzie Ross, a local expert who has over 25 years professional experience in design and digital after forming his personal studio back in 2000AD.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a concept and framework that represents the qualities of a web page. Google’s search quality raters are people who have been trained to look for these elements in web pages that they are assigned to assess. The History of E-E-A-T Originally introduced in 2014, E-A-T was … Read more
The introduction of ChatGPT as probably the first widespread publicly available generative Artificial Intelligence (AI) tool has been both a blessing and a curse. Firstly, OpenAI triggered an AI “arms race” with Google soon after releasing Bard, and Microsoft, with their huge investment in OpenAI unleashed Copilot. Since then, virtually everything we use in the … Read more
Only last night I was catching up with a friend, asking him if he’d had any more recent income from his Premium Bonds – After last summer he said he was getting more regular “wins” of £100 a month from his full investment in Premium Bonds. He said he never used to have so many … Read more
In a February 8th Twitter post, Google’s Senior Search Analyst and Search Relations team lead John Mueller (JohnMu) said: Having the same word-count as a top-ranking article isn’t going to make your pages rank first, just like having a bunch of USB chargers isn’t going to get you to the moon. But, I’m still tempted … Read more
When was the last time you conducted a digital marketing review for your business? Last year? Back in 2022? Never? If you’ve not looked at your digital marketing landscape for a while, then it’s time to conduct a digital marketing review. You’ll be glad you did… What is a Digital Marketing Review? A digital marketing … Read more
I have to admit that I’ genuinely saddened by the fact that there will be no more Amazon Polly WordPress plugin. For the last few years over at Clever Marketing, the digital agency in Camberley, Surrey, I’ve written some 150+ digital marketing blogs. Whilst the blog posts, on topics from content to SEO, were highly … Read more
Whether you’re a business owner, in a marketing department, or a digital marketing agency, when you run Google Ads there is one cast-iron inevitability – One day an official Google account manager will call you and ask how they can help you with your PPC campaigns. I’ve just had this conversation with a fellow SEO … Read more
Ever since OpenAI’s ChatGPT was unleashed on the world in late November 2022, there’s been no end of discussion about the tool. Within little over three months, ChatGPT became the fastest growing tool ever with over 100 million users. In the short time since its launch, there’s been a race to use ChatGPT for all … Read more
Everything changed when OpenAI’s ChatGPT publicly debuted in November 2022. Within just three months the platform broke the record for the most rapidly adopted software ever with an incredible 100 million plus users in that short space of time. Those initial months witnessed a real frenetic scramble to harness ChatGPT’s capabilities across a diverse range … Read more
I’ve been publicly quiet on my opinions of Chat GPT, the phenomenally successful AI that has set the world alight over the past few months. The reason for that, as always, has been an exceptionally busy work and private life. Being a single parent with a young child is so rewarding, but does include having … Read more