Freelance Digital Marketing Consultant
A selection of digital marketing articles by Paul Mackenzie Ross, a local expert who has over 25 years professional experience in design and digital after forming his personal studio back in 2000AD.
Just over a year ago I started dabbling in shares via the Freetrade app. My trading philosophy is to buy shares in services that I use and claw back some of what I spend almost as discounts or cash back. My supermarket of choice, until the cost of living crisis, has always been Sainsbury’s. It … Read more
Google has just announced today that in its Quality Rater Guidelines, E-A-T is now E-E-A-T. What this means is that the previous Expertise Authoritativeness Trustworthiness Has acquired a new E for Experience and has become: Experience Expertise Authoritativeness Trustworthiness This adds a welcome dimension to the Quality Rater Guidelines framework. Quality Raters Guidelines The first … Read more
Only the other day I said that we should all be shareholders. I say that partly because successive governments after Margaret Thatcher’s initial privatisation have promised that everyone can be a shareholder. The reality is that they are not. Depending on which figures you look at, only between 22% and 33% of Brits are direct … Read more
Do you remember when so many UK service were run by the state? I remember the gradual drip-drip sale of services, starting from the time of Margaret Thatcher’s election in 1979. It grew in the 1980s under “Thatcherism” and continued with her successor John Major, even when Tony Blair was PM from 1997 to 2007. … Read more
Digital marketing; what is it? SEO? PPC? Social media? Paid social? Programmatic? It’s all of the above. Digital marketing is also a lot more. When you’ve learned HTML, CSS, been a researcher, a web designer, a web developer, worked in a digital marketing agency, twenty years ago, before “digital marketing agency” became a term and … Read more
It’s always sad when someone clever passes away, moreso when they have played a significant part in your life. For me, the loss of Motörhead’s Lemmy in late December 2015 followed just weeks later by the death of David Bowie in January 2016, was hard. I used to go see Motörhead play at Christmas every … Read more
Have you ever seen a digital agency use peculiar language when referring to their own skillsets? Ever read about web developers calling themselves coding “ninjas”? Or how about those website designers saying that they’re “rock stars”? Well, it’s not quite as prevalent these days as it used to be, but once upon a time it … Read more
NB: I wrote this article for another digital marketing agency back in 2017 but they removed by name from my work in 2025, so I am re-publishing here to preserve the piece as my work. They’re all good, these free website audit tools. They look at performance, mobile-friendliness, speed, SEO and security… But when you … Read more
In my 16 + years as a digital professional, I have worked for small businesses, a couple of charities and a global corporation. And now I am a big cog in a small machine once again. Working for Johnson & Johnson for the last 15 months was about as a big a business as I … Read more
