Freelance Digital Marketing Consultant
I’ve been doing SEO (Search Engine Optimisation) since 1998 and in a professional setting since 2000. It’s been one of the best professions ever as it combines a mix of language, maths, creativity, and strategy.
If you’re looking for a highly experienced SEO expert then leave me a message and we’ll talk.
But first, here are some SEO articles of mine you may be interested in…
Google’s latest big algorithm, the Google March 2025 core update, has now completed rolling out. These core updates are always a big deal in the SEO community and reporting on the completed rollout date is always important because, once they’re over, we should have a better view of what was included and what the effects … Read more
I’ve just been dealing with expired domain abuse. This is how you can too. How Did I Find the Expired Domain Abuse? I was looking through Microsoft Bing Webmaster Tools’ Recommendations tab to check crawl errors and found that there were a couple of dozen moderate errors. The SEO error type I was analysing were … Read more
I was working with a client last week when they asked me to look at why one of their landing pages “wasn’t converting”. Now I know landing pages are often considered as solely pay per click assets, but I do like to remind people that you need to look at your landing pages from an … Read more
I still have a book from my primary school called “Words & Pictures”. In it are pages of a 5 year olds’ drawings and writing. By the age of 11 I’d won both a writing and an art competition for the school and got ourselves a mention in the Essex Chronicle. At 15 I’d completed … Read more
So WordPress SEO (Search Engine Optimisation) is what you’re looking for? Well, here’s some expert advice from someone who has worked on WordPress for over 20 years. WordPress was originally a blogging tool but it has evolved to become a genuine all-round CMS. Personally. I found it a little clunky back in 2003, with all … Read more
February 2025 was yet another month of interesting developments in the SEO world. Whilst we didn’t see any confirmed core updates from Google, there was plenty of volatility, some significant local search changes, and continued evolution in how AI is reshaping search results. If you’re managing a website or running a local business, understanding what … Read more
This morning I was reading a fascinating post about an alleged deterioration in the quality of Google Search. Titled Google Quality Issues: Part of an Intentional Strategy? the piece critiques Google’s search quality, particularly for certain financial queries. I won’t go into those now because my attention was caught at the very first piece of … Read more
What is Technical SEO? Technical SEO is the part of the search engine optimisation process where a website’s backend and technical elements are optimised to help search engines to crawl, index, and rank web pages better. What’s the Difference Between On-Page SEO and Technical SEO? On-page SEO and technical SEO are different yet complementary. On-Page … Read more
Back in the early days of the world wide web, search was far less sophisticated than it is now. You opened up one of the myriad search engines (Infoseek, Magellan, Dogpile, AOL, etc), typed in your query, and generally got a list of 10 results. That was it. And the search results weren’t always that … Read more
We kicked off 2025 with a bang in the SEO world. If you felt like the ground was shifting beneath your feet in January, you weren’t imagining it. Between Google wrapping up major updates from December, releasing new guidelines, and throwing a spanner in the works for popular SEO tools, there was plenty to keep … Read more