Freelance Digital Marketing Consultant
I’ve been doing SEO (Search Engine Optimisation) since 1998 and in a professional setting since 2000. It’s been one of the best professions ever as it combines a mix of language, maths, creativity, and strategy.
If you’re looking for a highly experienced SEO expert then leave me a message and we’ll talk.
But first, here are some SEO articles of mine you may be interested in…
I have to say that I’m very appreciative of all the SEO tools I’ve used in my time in digital marketing, and there have been some very useful ones. When I first joined my last digital marketing agency 8 years ago, I used my predecessor’s recommendation of SEOMoz as it was called back then. But … Read more
Having been in the Search Engine Optimisation (SEO) business for over 25 years now, there’s one vitally important concept that is sometimes overlooked: that SEO is an ongoing process and not just a “one-off” action. Now, of course I’d say that wouldn’t I? After all, I am an SEO practitioner and it’s in my best … Read more
According to a story in Search Engine Journal, it appears that Google had taken drastic action against web scrapers that harvest search results data, leading to data outages among some of the most popular SEO rank tracking tools. This move from Google caused some upset in the SEO community and, of course, if it continues, … Read more
Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially about getting brands to talk about and work with you. At its heart this is also what PR is all about, making … Read more
One thing that has been challenging recently has been the increasing prevalence of AI Overviews in Google’s Search Engine Results Pages (SERPs). These AI Overviews are increasingly showing up in search results but not for every question. However, digital marketers ignore this trend at their peril. The way to deal with these new potentially “zero-click” searches … Read more
A couple of days ago, a Google Search data leak surprised the Search Engine Optimisation (SEO) community. Initially shared by an anonymous source (later identified as Erfan Azimi) and subsequently analysed by SEO experts Rand Fishkin and Mike King, the leak comprises over 2,500 documents detailing more than 14,000 attributes apparently used in Google’s ranking … Read more
Back in 2020 Google reported that its AI tool SpamBrain helped its search algorithms detect 40 billion spam web pages every single day! Now? It seems to be too big a number to report…
TL;DR Generative AI has massively increased the amount of content on the web. Some people have exploited this opportunity to contribute to the sheer volume of content. Others have promoted these exploits, further increasing the reach of these methods. It’s 2008 repeating itself, when then Google CEO Eric Schmidt called the internet a “cesspool” Google … Read more
For those of you in the website and digital marketing professions you must have seen Google’s helpful content updates. First rolled out in August 2022, we’ve had three helpful content updates now, the last being in November 2023. These updates typically take up to two weeks to roll out and complete. What Are Helpful Content … Read more
Happy birthday, Google search. I can’t believe it’s been 25 years already! 25 years ago I was building my first homepage and was obsessed with “hit counters” and traffic. Now, I’m Clever Marketing’s Senior Digital Marketing Manager and Head of Digital and such a huge part of that time has been spent working heavily with … Read more