Google’s New Over Optimisation Game Changer

Google over optimisation

So, it’s been a few weeks since Matt Cutts let it slip that Google will be penalising sites for “over optimisation” when he spoke at a Q&A session at SXSW 2012.

In a panel, hosted by Danny Sullivan of SearchEngineLand, and including Duane Forrester, Senior Product Manager at Bing’s webmaster program, Cutts said big G would be “levelling the playing field”. Rather than just regurgitate Matt’s quote, you can read and listen to what he said here.

I’m not going to add to the speculation as to what the details of this new cull may be but as a bread-and-butter SEO and webmaster I’m in two minds about this change. Here’s why:

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Google Webmaster Tools Sitemaps Changes on Jan 26 2012

Google Webmaster Tools Sitemaps Changes on Jan 26 2012

This post updated on:

I don’t often post about search-related issues on my blog because I’m usually so “up to my neck in it” I spend more time rolling my sleeves up and doing SEO than writing about it. But this morning a lack of information regarding the latest updates to Google’s Webmaster Tools (GWT) has prompted me to write.

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SEO – It’s Not Rocket Science

A couple of years ago at Joomla Day UK I fronted an impromptu Q&A session on SEO at the behest of my friend and fellow web designer Arno Zijlstra (and all at 2 minutes notice!) It was a real on-the-spot discussion answering some pretty rudimentary questions about best practice in SEO to a crowd of … Read more

Shyster SEO

I recently received an unsolicited email from someone at a website that I’ve noticed has been quite proactive in promoting itself recently. The business seems to have had a fairly good amount of media attention in the last couple of years, so their brand-building exercises are quite effective. They have good links from, and good … Read more

22i Design – 10 Years

When a little London digital agency tweeted the other week something along the lines of “Hooray – we’ve been doing business for 10 years!” it suddenly dawned on me… …22i Design, my little Farnborough web design business, was 10 years old on the 5th September 2010! I’d been so incredibly busy that the date plain slipped … Read more

SEO Snake Oil

On Twitter this morning Matt Cutts highlighted an interesting article by John C. Dvorak from PC Mag. Dvorak writes about SEO: I really don’t know where to start. Dvorak’s piece entitled SEO Fiascoes: The Trouble with Search Engine Optimization seems like an all-out attack on SEO and coming from such a decorated columnist in a … Read more