Freelance Digital Marketing Consultant
I’ve been doing SEO (Search Engine Optimisation) since 1998 and in a professional setting since 2000. It’s been one of the best professions ever as it combines a mix of language, maths, creativity, and strategy.
If you’re looking for a highly experienced SEO expert then leave me a message and we’ll talk.
But first, here are some SEO articles of mine you may be interested in…
Remarking “What, your web designer didn’t SEO your website?” might sound like a flippant remark, but it’s quite common. The situation usually goes something like this; I’ll be talking with business owners about how things are going… Me: “How’s your website doing?” Client: “Very good, thank you, everyone loves how it looks.” Me: “Are you … Read more
There’s been a lot of buzz recently about the big AdWords shakeup.
The news has been reported in SearchEngineLand and now Moz.
And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.
Google have just announced that they are giving even greater precedence to HTTPS* pages in search results.
The announcement, on the Official Google Webmaster Central Blog, Indexing HTTPS pages by default, even goes as far as saying that even if you have HTTP and HTTPS that it will choose the HTTPS versions of your pages.
It’s in this bit here;
As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.
Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.
Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster in the world.
Cue “mobilegeddon”!
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As an avid reader of the BBC News website, yes, mainly on my desktop, it caught my eye immediately when they had a button for a beta test version…
It’s official – you have just 54 days to make sure your website is mobile friendly or risk slipping down the SERPs. So put this date in your diary – Tuesday 21st April 2015.
When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme.
Looking at the Analytics stats for one of my busiest sites mobile devices account for over 25% of the traffic. The content was not written specifically for a mobile audience nor does the website cater for such devices, so to know that a quarter of users are already consuming that media in such a manner is important.
Every once in a while something crops up in the world of search marketing that really piques my interest. Caffeine, Hilltop, Panda, Penguin and Hummingbird and all those updates and refreshes in all their versions, if appropriate, are usually talked about ad nauseam and there’s often little to be added to the conversation because there’s nothing new to be said or you’re probably a heretic for saying something different.
If you look at your stats in Google Analytics on a daily basis as I do, then you can’t have helped notice an increase in the “not provided” phrase at the top of your organic traffic results.
What is this “not provided” in Google Analytics?