Freelance Digital Marketing Consultant
Paul Mackenzie Ross 
I did smile today when someone sent me an email explaining SMART goals. It’s always so interesting to see such a mature business tool being realised by a new audience. SMART, the acronym for Specific, Measureable, Achievable, Realistic and Time-bound (or Timely), has been doing the rounds since it was first published in Management Review … Read more
In 2020 I read just 8 books. In 2021 I apparently read 31 books. As you can surmise from this blog post’s featured image, there are some duplicates for some reason and I can’t work out why. The real number of books I completed in 2021 was actually 27. So I smashed my goal by … Read more
Several cryptocurrency ads have recently been banned by the UK’s Advertising Standards Authority (ASA) as the advertisers been found by the authority to have broken the rules. The crypto ads and crypto campaigns in question were mostly from cryptocurrency exchanges but also included two household names; eToro, normally known for its stocks and shares trading … Read more
I have to admit that this question today to Google’s Search Advocate, John Mueller, did make me laugh. The reason for my amusement was that I had seen recently some discussions online where someone was conducting SEO and saying they’d made ALL the text on a page bold, thinking that this alone would help their … Read more
For fans of Neal Stephenson’s seminal work “Snow Crash”, the metaverse has been part of our digital consciousness for nigh on thirty years. A portmanteau of the word “meta”, from the Greek meaning “after” or “beyond”, and “universe”, the metaverse is an exciting yet not fully defined virtual world. Whilst Snow Crash is still yet … Read more
It’s always sad when someone clever passes away, moreso when they have played a significant part in your life. For me, the loss of Motörhead’s Lemmy in late December 2015 followed just weeks later by the death of David Bowie in January 2016, was hard. I used to go see Motörhead play at Christmas every … Read more
LinkedIn SEO Assessment: Top 5%! I’ve always been a modest soul but recently I’ve felt it time to actually, really show off my skills. My Search Engine Optimisation (SEO) work always does the talking and I’ve been a successful SEO consultant for over twenty years now. However, LinkedIn had this option to “earn a badge” … Read more
I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, where there … Read more
In digital marketing circles I still see QR (Quick Response) and AR (Augmented Reality) receiving so much reverence and they’re still touted as on the edge of being “the next big thing”. Only this morning for instance there was a piece in the online industry publication The Drum. Their piece, titled How do you solve … Read more
After last week’s epic post, I have some more trumpet blowing to do, both personal and for the family. The first is after my Managing Director at Clever Marketing let me know why my ears were burning. In a quick email he let me know that a company client, a financial services firm, had emailed … Read more