Freelance Digital Marketing Consultant
Paul Mackenzie Ross 
Taking Stock of the Successes from Incremental Gains For over twenty years now I’ve worked my arse off to get to where I am today. I’ve humbly and modestly kept my head down, diving into my work with such drive and determination that I often forget to stop, take stock, and see how far I’ve … Read more
Just sharing this post I originally wrote for Clever Marketing’s digital marketing blog… “Digital disruption” has been a popular topic in recent years with technically-savvy businesses looking to use digital technology to change the status quo. But what exactly is digital disruption? In a nutshell, digital disruption is a change or transformation, brought about by … Read more
If there’s one thing Boris Johnson has gotten right it’s his latest statement on data-driven decisions. Yesterday, in answer to calls to end lockdown, the Prime Minister said the approach to easing would be based upon “data not dates”. The PM’s stance is encouraging on many levels, and also draws parallels with the business and … Read more
This article “Optimising Mega Menus for SEO: Digital Marketing Masterclass” was originally published over at Clever Marketing for whom I wrote this blog post. It details how to optimise menu systems with technical analysis and technical SEO. The canonical tags in this post point to the original article. Every day our digital marketing agency conducts … Read more
Have you ever seen a digital agency use peculiar language when referring to their own skillsets? Ever read about web developers calling themselves coding “ninjas”? Or how about those website designers saying that they’re “rock stars”? Well, it’s not quite as prevalent these days as it used to be, but once upon a time it … Read more
With the official introduction of the new Google Analytics 4 (GA4) there’s a very obvious but potentially missable shift in not just language but philosophy too. To some it may simply appear as a mere change of wording but it’s also very subtle and yet at the same time extremely powerful and transformative. Google has … Read more
Working at a digital marketing agency, I spend a lot of time analysing not just the campaign data of the SEO and PPC work we do, but also the workflow and the processes. Granted, we are so busy that there’s not always time to analyse and philosophise, but when we do it has to be … Read more
You may have heard of “zero click searches” or “no click searches” but what are they? What do they mean for Search Engine Optimisation (SEO) and what can you do about them? What are Zero Click Searches? Back in September 2018, at BrightonSEO, I was pleased to see Rand Fishkin take to the stage as … Read more
Boris Johnson has just spoken on one of the most bizarre interviews I have ever seen (Other than anything Donald Trump has been interviewed in). In the video for talkRADIO, the Prime Ministerial hopeful starts with rapid and natural responses to all the questions fired at him. But then he is asked: “What do you … Read more
As a digital marketer one of the things that really bothers me in 20 years of web design is this…