Freelance Digital Marketing Consultant
SEO strategy is about using all the tools and tactics for successful organic rankings. But more than all the on-page, technical, and local work, it’s about the mindset, the attitude, the real semantic and holistic SEO approach.
Google rolled out its June 2025 core update yesterday, the second of the year, and the SEO community is, as usual, running around wondering what’s going to happen this time. What Actually is a Google Core Update? While Google tweaks its algorithm constantly, core updates are the big ones! These are the updates that can … Read more
Have you ever thought about applying the concept of the Keynesian Multiplier in SEO? Anyone who knows me understands that I take a great interest in almost everything. However, two subjects I am currently involved in on a daily basis are economics and SEO. I’ve recently read “Poor Charlie’s Almanac” by Charlie Munger. He was … Read more
I was reading “Talk Two” of “Poor Charlie’s Almanac” last night. It’s the biography of Charlie Munger legendary investor Warren Buffet’s trusted business partner for many years until Munger’s death at the age of 99 in 2023. “Spend each day trying to be a little wiser than you were when you woke up.” Titled “On … Read more
If you’ve ever wondered why your website’s performance seems to plateau after an initial burst of SEO work, you’re not alone. After 25+ years in digital marketing, much of it right here in Farnborough, Hampshire, I’ve seen too many businesses fall for the “quick win” promise of big agencies, only to be left with lacklustre … Read more
Many years ago I questioned an author who refused to put outbound links in their web articles. Their response was that the blog posts would be “leaking” any “link juice”. This was their way of saying that any benefits the article had would be undone by linking out. My response was: Never be afraid to … Read more
And How We Can Do Better When you think about carbon emissions, what are the first images that spring to mind? Do you picture aircraft jetting to and from Heathrow? Maybe it’s Industrial processes and factories belching out fumes? Or is it the day-to-day commute and cars stuck in traffic jams pumping out exhaust gases? … Read more
TL;DR: “Guaranteed SEO results” like a fixed monthly traffic increase (e.g., 6-10%) is unrealistic and outdated: SEO outcomes are influenced by numerous factors outside of an SEO specialist or an agency’s direct control, making guarantees of specific traffic increases impossible. This practice is widely seen as a red flag. Real SEO is affected by seasonality, … Read more
I was working with a client last week when they asked me to look at why one of their landing pages “wasn’t converting”. Now I know landing pages are often considered as solely pay per click assets, but I do like to remind people that you need to look at your landing pages from an … Read more
The acronym E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s Google’s framework for evaluating the quality of a website’s content, and Google uses teams of people around the world as “Quality Raters”. Practical E-E-A-T is my way of helping you put it into practice. So E-E-A-T is the backbone of any manual analysis of … Read more
In digital marketing it’s easy to get involved in the latest trends and manifest these as marketing tactics. New concepts, platforms and algorithm updates do indeed surface fresh opportunities for your business and your website to innovate and grow. But before you jump on the bandwagon with the latest digital trends you need to contemplate the … Read more