Freelance Digital Marketing Consultant
SEO strategy is about using all the tools and tactics for successful organic rankings. But more than all the on-page, technical, and local work, it’s about the mindset, the attitude, the real semantic and holistic SEO approach.
Have you ever heard of or seen the term “thin content”? If you have a WordPress website and use the excellent Yoast SEO plugin, then you probably have. The plugin’s “traffic light” system considers word count of pages in whether it awards you a green light or not. It is just one aspect of the … Read more
Anyone who trades in stocks and shares will be familiar with the term “buy the dip”. It’s a trading strategy where an asset value falls, and investors buy at the lower rate in anticipation that it will increase again in the future. During times when there are temporary uncertainties and dips, this is a sound … Read more
Back in the early days of the world wide web, search was far less sophisticated than it is now. You opened up one of the myriad search engines (Infoseek, Magellan, Dogpile, AOL, etc), typed in your query, and generally got a list of 10 results. That was it. And the search results weren’t always that … Read more
I have to say that I’m very appreciative of all the SEO tools I’ve used in my time in digital marketing, and there have been some very useful ones. When I first joined my last digital marketing agency 8 years ago, I used my predecessor’s recommendation of SEOMoz as it was called back then. But … Read more
Having been in the Search Engine Optimisation (SEO) business for over 25 years now, there’s one vitally important concept that is sometimes overlooked: that SEO is an ongoing process and not just a “one-off” action. Now, of course I’d say that wouldn’t I? After all, I am an SEO practitioner and it’s in my best … Read more
2024 has been an amazing year in the digital marketing world, marked by the continued rapid advancement of AI, big shifts in search engine algorithms, and the ever-evolving social media landscape. From the rise and rise of generative AI to the burgeoning importance of authenticity, 2024 has been a year of exciting developments. So without … Read more
In a February 8th Twitter post, Google’s Senior Search Analyst and Search Relations team lead John Mueller (JohnMu) said: Having the same word-count as a top-ranking article isn’t going to make your pages rank first, just like having a bunch of USB chargers isn’t going to get you to the moon. But, I’m still tempted … Read more
Have you heard of the term “thin content” in the world of Search Engine Marketing? It’s when websites contain very short articles, in their blogs, news channels, or even on main pages and the word count is extremely low. Why is Being Aware of Thin Content important? Once upon a time (think 2008), websites stuffed … Read more