Freelance Digital Marketing Consultant
I’ve been doing SEO (Search Engine Optimisation) since 1998 and in a professional setting since 2000. It’s been one of the best professions ever as it combines a mix of language, maths, creativity, and strategy.
If you’re looking for a highly experienced SEO expert then leave me a message and we’ll talk.
But first, here are some SEO articles of mine you may be interested in…
May 2025 was absolutely packed with developments, and most of them centred around one theme: artificial intelligence is fundamentally reshaping how people search and how Google presents information. From AI Mode’s full rollout to new shopping features in ChatGPT, the landscape shifted significantly this month. If you’re managing a website or running a business that … Read more
Google Discover unearthed an article which led me to LLM SEO Monitor this morning. Not directly, but via a site I’d not seen before called ProductHunt.com I originally tested it on my phone and was pleased with the results. Then I tried it ono my laptop, and ChatGPT errored. In fact ChatGPT continues to “time … Read more
Google I/O 2025 was wild. I normally report on the Google I/O annual developer conference but was a bit busy this week to even watch live. However, my friends updated me on the key aspects of the event and I’ve been able to catch up with the aftermath. This year, it seems like this was … Read more
This week I’ve been working on analysing backlinks for a client and one of the things I noticed whilst using SE Ranking’s Backlink Checker tool was this: At some stage in the past my client had changed their website’s URL from the old https://www.domainname.com to https://domainname.com Across the web in their near 20 years in … Read more
I was reading “Talk Two” of “Poor Charlie’s Almanac” last night. It’s the biography of Charlie Munger legendary investor Warren Buffet’s trusted business partner for many years until Munger’s death at the age of 99 in 2023. “Spend each day trying to be a little wiser than you were when you woke up.” Titled “On … Read more
If you’ve ever wondered why your website’s performance seems to plateau after an initial burst of SEO work, you’re not alone. After 25+ years in digital marketing, much of it right here in Farnborough, Hampshire, I’ve seen too many businesses fall for the “quick win” promise of big agencies, only to be left with lacklustre … Read more
April 2025 continued the trend of significant changes in the search landscape. Whilst Google didn’t announce another core update (the March one had only just finished, after all), we saw persistent ranking volatility, some eye-opening research on AI Overviews’ impact on organic traffic, and important updates to how Google evaluates AI-generated content. Let me walk … Read more
Many years ago I questioned an author who refused to put outbound links in their web articles. Their response was that the blog posts would be “leaking” any “link juice”. This was their way of saying that any benefits the article had would be undone by linking out. My response was: Never be afraid to … Read more
Someone asked me the other day if I could help disavow some links to their websites. When I asked them why, they said they’d been told it was good for their backlink profile and domain authority and that it would ultimately help them get more traffic My simple answer to all this was “I wouldn’t … Read more
TL;DR: “Guaranteed SEO results” like a fixed monthly traffic increase (e.g., 6-10%) is unrealistic and outdated: SEO outcomes are influenced by numerous factors outside of an SEO specialist or an agency’s direct control, making guarantees of specific traffic increases impossible. This practice is widely seen as a red flag. Real SEO is affected by seasonality, … Read more