Freelance Digital Marketing Consultant
I’ve been doing SEO (Search Engine Optimisation) since 1998 and in a professional setting since 2000. It’s been one of the best professions ever as it combines a mix of language, maths, creativity, and strategy.
If you’re looking for a highly experienced SEO expert then leave me a message and we’ll talk.
But first, here are some SEO articles of mine you may be interested in…
We’ve been skirting around the subject for a while now, about this very specific SEO question – what do we call the art and science of optimising your website for the AI Overviews in Google Search? I wrote an article for the digital marketing agency I worked for at the time and I didn’t know … Read more
I wrote this article for the Air Social website, you can see the original here Search engines are always changing, usually incrementally, but most recently, you can truly say that the changes have been seismic. SEO in the age of AI is undergoing rapid and deep changes, and it affects all of us – from … Read more
June 2025 brought us the second confirmed official Google core update of the year, arriving not far behind the Google March 2025 core update. Combined with the continued expansion of AI features, a major Google Cloud outage, and some genuinely eye-opening research on zero-click searches, June 2025 was a month that kept all of us … Read more
Google rolled out its June 2025 core update yesterday, the second of the year, and the SEO community is, as usual, running around wondering what’s going to happen this time. What Actually is a Google Core Update? While Google tweaks its algorithm constantly, core updates are the big ones! These are the updates that can … Read more
Have you ever thought about applying the concept of the Keynesian Multiplier in SEO? Anyone who knows me understands that I take a great interest in almost everything. However, two subjects I am currently involved in on a daily basis are economics and SEO. I’ve recently read “Poor Charlie’s Almanac” by Charlie Munger. He was … Read more
May 2025 was absolutely packed with developments, and most of them centred around one theme: artificial intelligence is fundamentally reshaping how people search and how Google presents information. From AI Mode’s full rollout to new shopping features in ChatGPT, the landscape shifted significantly this month. If you’re managing a website or running a business that … Read more
Google Discover unearthed an article which led me to LLM SEO Monitor this morning. Not directly, but via a site I’d not seen before called ProductHunt.com I originally tested it on my phone and was pleased with the results. Then I tried it ono my laptop, and ChatGPT errored. In fact ChatGPT continues to “time … Read more
Google I/O 2025 was wild. I normally report on the Google I/O annual developer conference but was a bit busy this week to even watch live. However, my friends updated me on the key aspects of the event and I’ve been able to catch up with the aftermath. This year, it seems like this was … Read more
This week I’ve been working on analysing backlinks for a client and one of the things I noticed whilst using SE Ranking’s Backlink Checker tool was this: At some stage in the past my client had changed their website’s URL from the old https://www.domainname.com to https://domainname.com Across the web in their near 20 years in … Read more
I was reading “Talk Two” of “Poor Charlie’s Almanac” last night. It’s the biography of Charlie Munger legendary investor Warren Buffet’s trusted business partner for many years until Munger’s death at the age of 99 in 2023. “Spend each day trying to be a little wiser than you were when you woke up.” Titled “On … Read more