Archives: SEO

Google’s New Over Optimisation Game Changer

April 5, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: Internet, marketing, philosophy, SEO.

So, it’s been a few weeks since Matt Cutts let it slip that Google will be penalising sites for “over optimisation” when he spoke at a Q&A session at SXSW 2012. In a panel, hosted by Danny Sullivan of SearchEngineLand, and including Duane Forrester, Senior Product Manager at Bing’s webmaster program, Cutts said big G • Read More »

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Google Webmaster Tools Sitemaps Changes on Jan 26 2012

January 26, 2012 | By Paul Mackenzie Ross | No Comments | Filed in: SEO.

This post updated on 20120127 @ 10:31, 20120127 @ 14:36 and 20120130 @17:38 I don’t often post about search-related issues on my blog because I’m usually so “up to my neck in it” I spend more time rolling my sleeves up and doing SEO than writing about it. But this morning a lack of information regarding the • Read More »

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SEO – It’s Not Rocket Science

July 30, 2011 | By Paul Mackenzie Ross | No Comments | Filed in: marketing, SEO.

A couple of years ago at Joomla Day UK I fronted an impromptu Q&A session on SEO at the behest of my friend and fellow web designer Arno Zijlstra (and all at 2 minutes notice!) It was a real on-the-spot discussion answering some pretty rudimentary questions about best practice in SEO to a crowd of • Read More »

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Shyster SEO

October 1, 2010 | By Paul Mackenzie Ross | 4 Comments | Filed in: business, Internet, SEO.

I recently received an unsolicited email from someone at a website that I’ve noticed has been quite proactive in promoting itself recently. The business seems to have had a fairly good amount of media attention in the last couple of years, so their brand-building exercises are quite effective. They have good links from, and good • Read More »


22i Design – 10 Years

September 18, 2010 | By Paul Mackenzie Ross | No Comments | Filed in: business, creativity, design, Internet, SEO.

When a little London agency tweeted the other week something along the lines of “Hooray – we’ve been doing business for 10 years!” it suddenly dawned on me… …22i Design, my little Farnborough web design business, was 10 years old on the 5th September 2010! I’d been so incredibly busy that the date plain slipped me • Read More »

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SEOGuardian – SEO Keyword Tool

August 30, 2010 | By Paul Mackenzie Ross | 4 Comments | Filed in: Internet, SEO, tech.

[This post starts on a relevant, lead-in tangent, but you can get straight to the point here] When Google Webmaster Central Blog posted Showing More results from a Domain back on Friday 20th August I though t to myself… That’s funny – I’d read, only 2 days prior, a blog post titled Google treating brand names • Read More »

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October 10, 2009 | By Paul Mackenzie Ross | 2 Comments | Filed in: business, CMS, design, Internet, Joomla, philosophy, SEO, tech, Zen.

28th day of August, 2009: For more than a year I’d been involved in a hefty Joomla! project, migrating a large 1.0.x website to the 1.5 version of the CMS. Having been far more involved in the SEO and editorial arts of the web in recent years, I’d lost touch with my artistic side, the • Read More »

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Joomla Day UK

March 15, 2009 | By Paul Mackenzie Ross | No Comments | Filed in: CMS, Internet, Joomla, SEO, tech, Uncategorized.

I don’t normally do conferences. That’s not for lack of trying, mind you; there have been a number of events this year, particularly in marketing, where I’ve been keen to attend to get a feel for the direction of the technology in the sector and catch up with some PR & SEO friends. But work • Read More »

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SEO Snake Oil

February 10, 2009 | By Paul Mackenzie Ross | 3 Comments | Filed in: SEO, tech.

On Twitter this morning Matt Cutts highlighted an interesting article by John C. Dvorak from PC Mag. Dvorak writes about SEO: I really don’t know where to start. Dvorak’s piece entitled SEO Fiascoes: The Trouble with Search Engine Optimization seems like an all-out attack on SEO and coming from such a decorated columnist in • Read More »

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The 700 Billion Dollar Blog

December 4, 2008 | By Paul Mackenzie Ross | No Comments | Filed in: finance, Internet, SEO.

Maybe I should have named this the 700 Billion Dollar Blog? After all, the most popular story here is How Much is 700 Billion Dollars where I spoke, in layman’s terms, about how much the US bank bailout is worth and how much that equates to every American on a rough-and-ready basis. The most popular keyphrase • Read More »