Freelance Digital Marketing Consultant
I’ve been doing SEO (Search Engine Optimisation) since 1998 and in a professional setting since 2000. It’s been one of the best professions ever as it combines a mix of language, maths, creativity, and strategy.
If you’re looking for a highly experienced SEO expert then leave me a message and we’ll talk.
But first, here are some SEO articles of mine you may be interested in…
I have to admit that this question today to Google’s Search Advocate, John Mueller, did make me laugh. The reason for my amusement was that I had seen recently some discussions online where someone was conducting SEO and saying they’d made ALL the text on a page bold, thinking that this alone would help their … Read more
LinkedIn SEO Assessment: Top 5%! I’ve always been a modest soul but recently I’ve felt it time to actually, really show off my skills. My Search Engine Optimisation (SEO) work always does the talking and I’ve been a successful SEO consultant for over twenty years now. However, LinkedIn had this option to “earn a badge” … Read more
I was at a meeting the other day when a marketing manager kept talking about “zero point marketing”. I’d never heard this term before so, intrigued, I Googled it. I couldn’t find any reference to it on Google. It was a bit like the old days when you used to get a “Googlewhack”, where there … Read more
This article “Optimising Mega Menus for SEO: Digital Marketing Masterclass” was originally published over at Clever Marketing for whom I wrote this blog post. It details how to optimise menu systems with technical analysis and technical SEO. The canonical tags in this post point to the original article. Every day our digital marketing agency conducts … Read more
With the official introduction of the new Google Analytics 4 (GA4) there’s a very obvious but potentially missable shift in not just language but philosophy too. To some it may simply appear as a mere change of wording but it’s also very subtle and yet at the same time extremely powerful and transformative. Google has … Read more
You may have heard of “zero click searches” or “no click searches” but what are they? What do they mean for Search Engine Optimisation (SEO) and what can you do about them? What are Zero Click Searches? Back in September 2018, at BrightonSEO, I was pleased to see Rand Fishkin take to the stage as … Read more
Boris Johnson has just spoken on one of the most bizarre interviews I have ever seen (Other than anything Donald Trump has been interviewed in). In the video for talkRADIO, the Prime Ministerial hopeful starts with rapid and natural responses to all the questions fired at him. But then he is asked: “What do you … Read more
After 18 years of “doing SEO” I finally made it to the Mecca of search marketing conferences and paid a visit to Brighton SEO. The event has been on my radar for a few years but all the barriers have been in place to prevent my attendance – everything from other commitments, forgetfulness, denying myself … Read more
I received this email from the Google Analytics team last night which I think is well worth sharing. As you should already be aware, the EU’s General Data Protection Regulatuons (GDPR) are due to take effect in the UK from the 25th May 2018. The new regulations put an even greater burden of responsibility on … Read more
Have you heard of the term “thin content” in the world of Search Engine Marketing? It’s when websites contain very short articles, in their blogs, news channels, or even on main pages and the word count is extremely low. Why is Being Aware of Thin Content important? Once upon a time (think 2008), websites stuffed … Read more