So I went back to college in 2017.
Why? Because I wanted to “firm up” on a subject.
And that subject is? Marketing.
Paul Mackenzie Ross
The Big AdWords ShakeUp
There’s been a lot of buzz recently about the big AdWords shakeup.
The news has been reported in SearchEngineLand and now Moz.
And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up for the reduction in sidebar ads, there are now four ads at the top of the page.
Doom – My Recollections of a World-changing Computer Game
Back in 1994 I’d been out of the computing loop for a few years. I’d cut my teeth on the Sinclair ZX81, graduated to Acorn’s BBC Model B and worked on Archimedes at college for my Computing Science A level. Then I lost contact with computers for the best part of 5 long years.
Google Gives Precedence to HTTPS in Search
Google have just announced that they are giving even greater precedence to HTTPS* pages in search results.
The announcement, on the Official Google Webmaster Central Blog, Indexing HTTPS pages by default, even goes as far as saying that even if you have HTTP and HTTPS that it will choose the HTTPS versions of your pages.
It’s in this bit here;
And Now the AMP Project
As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G.
Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile devices. The basis of the latest crusade is that publishers use open-source AMP-HTML to markup their content and this speeds up delivery, hopefully by instantaneously downloading content to mobile devices. Behind this all appears to be some sort of Content Distribution Network (CDN) that Google say can be used at no cost.
The Slickest Brand Switch Ever?
Wow, that was smooth.
Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font.
Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at the same time, I see the merits of this action.
How has Keyword Research Changed in Recent Years?
When i say “SEO”, keyword research is probably one of the first things that comes to your mind. This is testament to its status as one of the cornerstones of search engine optimisation – that is, using popular search terms in your copy to allow that page to be indexed on Google. It may sound … Read more
And Now the Small Business Signatories
With less than two weeks to go until the election we now have a letter from 5,000 small businesses pledging their allegiance to one party and it’s the blue party again.
Furthermore, that letter is once again published in The Telegraph where, this morning, the newspaper’s website calls it a “boost for David Cameron”…
Look Out, It’s Mobilegeddon!
Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake up call to every webmaster in the world.
Cue “mobilegeddon”!
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These 100 Big Business Signatories
Having been out of the professional business and journalism loop for the last year, the item in the news today that caught my ear was that The Conservatives wheeled out their 100 business leaders as signatories backing another parliament of blue bosses.
It seems that, in retaliation, The Labour Party said that “zero hours contracts” were a problem and their vote winner.
So what’s the issue here?